Little Known Facts About Max Mara Coats And Jackets

Max Mara is an Italian luxury fashion house renowned for its high-quality coats and jackets. While Max Mara is known for its timeless designs and classic pieces, there are some lesser-known facts about their coats and jackets:

  1. Iconic Camel Hair Coat: Max Mara’s most iconic piece is the camel hair coat, known as the “101801” coat. It was first designed in 1981 by Anne Marie Beretta and remains a staple in the Max Mara collection. Its classic silhouette and luxurious fabric make it a symbol of timeless elegance.
  2. Double-Faced Fabric Technique: Max Mara is known for its expertise in using double-faced fabric in its coats. This technique involves using two layers of fabric seamlessly joined, creating a garment with a clean, elegant finish inside and out.
  3. S Max Mara Line: Max Mara introduced the “S Max Mara” line, which focuses on more casual and sporty designs. The collection includes outerwear, including coats and jackets, that maintain the brand’s commitment to quality and style in a more relaxed context.
  4. Max Mara Atelier: Max Mara Atelier is the brand’s haute couture division, providing made-to-measure services for clients. This allows customers to personalize their coats and jackets, choosing fabrics, colors, and details to create a bespoke garment.
  5. The Manuela Coat: Another iconic Max Mara coat is “The Manuela.” It features a wrap silhouette and is crafted from camel hair. Renowned for its versatility, The Manuela is a popular choice among fashion enthusiasts.
  6. Max Mara Teddy Coat: The Teddy Bear Icon coat is a contemporary and widely recognized design from Max Mara. It features a plush, oversized silhouette, giving it a relaxed and modern look.
  7. Sustainable Initiatives: Max Mara has made strides in sustainability. The brand is committed to ethical practices, including the responsible sourcing of materials and environmentally conscious manufacturing processes.
  8. Max Mara Cube: Max Mara Cube is a line that focuses on reversible and packable designs. The garments are designed to be versatile, easily transformable, and convenient for travel.
  9. Celebrity Endorsements: Max Mara coats and jackets are favored by celebrities and influential figures. The brand’s outerwear has been worn by iconic personalities like Kate Middleton, Meghan Markle, and Jennifer Garner.
  10. The 101801 Exhibition: In celebration of the 30th anniversary of the 101801 coat, Max Mara organized an exhibition titled “Coats! Max Mara, Seoul and the 101801.” The exhibition showcased the evolution and significance of the iconic coat.
  11. Max Mara Art Prize for Women: Max Mara sponsors the Max Mara Art Prize for Women, an international art prize awarded in collaboration with the Whitechapel Gallery in London. The prize includes a six-month residency in Italy, where the winner works on her project.
  12. Max Mara Teddy Bear Foundation: Max Mara is involved in philanthropy through the Max Mara Teddy Bear Foundation. The foundation supports various charitable initiatives, including projects related to education, health, and social issues.

These lesser-known facts highlight Max Mara’s commitment to craftsmanship, innovation, and its impact on the fashion industry beyond its iconic coats and jackets.


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